CHANGES / MAILCHIMP
Feature paywalledMailchimp's free plan lost automations.
Mailchimp's free plan lost automations.
Classic automations are paid-only.
In June 2025 Mailchimp discontinued its Classic Automation Builder for free accounts; automated emails now need a paid plan.
What we know
- 01Mailchimp ended automated emails on its free plan in June 2025.↗ emailoctopus.com
- 02Mailchimp says classic automations are only available to paid accounts that previously created one.↗ mailchimp.com
Alternatives
Published prices from each app's listing. “Unverified” means we haven't confirmed it from the vendor.
| APP | PRICE | BEST FOR | SOURCE | |
|---|---|---|---|---|
| Klaviyo | Free to install · email from $20/mo | Email, SMS and WhatsApp marketing; billed by active profiles. | ↗ apps.shopify.com | View listing ↗ |
| Omnisend | Free · Standard from $16/mo · Pro from $59/mo | Email, SMS and popups with automation. | ↗ apps.shopify.com | View listing ↗ |
| Shopify Messaging | Free to install · 10,000 emails/mo free, then from $1 per 1,000 | Shopify's own email, SMS and WhatsApp marketing app (formerly Shopify Email). | ↗ apps.shopify.com | View listing ↗ |
| Brevo PushOwl | Free · $19/mo · $79/mo | Email, web push, SMS and pop-ups powered by Brevo. Brevo's Shopify integration runs through this app. | ↗ apps.shopify.com | View listing ↗ |
| Postscript | Starter: $49/mo minimum spend · Growth $100/mo · Professional $500/mo | SMS marketing priced per message on top of a monthly minimum. | ↗ apps.shopify.com | View listing ↗ |
| Attentive | Free to install; pricing billed by Attentive | Email and SMS platform; the listing shows no public plan prices. | ↗ apps.shopify.com | View listing ↗ |
AppWatch Weekly
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Price hikes, shutdowns and the best alternatives, every Friday.
Updated Oct 19, 2026