CHANGES / SHOPIFY MESSAGING
Rebrand

Shopify Email is now Shopify Messaging.
And it sends SMS.

Shopify renamed Shopify Email to Shopify Messaging and added SMS marketing.

Shopify Messaging pricing & history →   Shopify Messaging alternatives →

What we know

  1. 01Shopify Email became Shopify Messaging, adding SMS marketing alongside email.↗ changelog.shopify.com
  2. 02The listing still shows 10,000 free emails a month, then from $1 per 1,000 (checked Oct 19, 2026).↗ apps.shopify.com

Alternatives

Published prices from each app's listing. “Unverified” means we haven't confirmed it from the vendor.

Full email & SMS marketing comparison →
APPPRICEBEST FORSOURCE
KlaviyoFree to install · email from $20/moEmail, SMS and WhatsApp marketing; billed by active profiles.↗ apps.shopify.comView listing ↗
OmnisendFree · Standard from $16/mo · Pro from $59/moEmail, SMS and popups with automation.↗ apps.shopify.comView listing ↗
MailchimpFree · from $13 · from $20 · from $350/moEmail, SMS, forms and automation; pricing based on contacts.↗ apps.shopify.comView listing ↗
Brevo PushOwlFree · $19/mo · $79/moEmail, web push, SMS and pop-ups powered by Brevo. Brevo's Shopify integration runs through this app.↗ apps.shopify.comView listing ↗
PostscriptStarter: $49/mo minimum spend · Growth $100/mo · Professional $500/moSMS marketing priced per message on top of a monthly minimum.↗ apps.shopify.comView listing ↗
AttentiveFree to install; pricing billed by AttentiveEmail and SMS platform; the listing shows no public plan prices.↗ apps.shopify.comView listing ↗

Updated Oct 19, 2026