FREE PLAN LIMITS / SHOPIFY MESSAGING
Shopify Messaging free plan limits
What Shopify Messaging's free plan includes, where the limits are, and what you'll pay when you outgrow it.
What the free plan includes
- 01Free to install.↗ apps.shopify.com
- 02Your first 10,000 emails each month are free.↗ apps.shopify.com
- 03After that, pricing starts at $1 per 1,000 emails.↗ apps.shopify.com
Other email & SMS marketing free plans
From each app's listing. Features differ, so check what you need.
| APP | FREE PLAN | BILL GROWS WITH | SOURCE |
|---|---|---|---|
| Klaviyo | Email is free for up to 250 contacts. | Active profiles (contacts). The Email plan is $20/mo for 251–500 contacts and rises as you grow. | ↗ apps.shopify.com |
| Omnisend | Email up to 250 people. | Contacts. Standard starts at $16/mo for 500 contacts and Pro at $59/mo for 2,500, and both rise as your list grows. | ↗ apps.shopify.com |
| Mailchimp | A Free plan is listed (email marketing, CRM, sign-up forms, landing pages), but the listing doesn't state its contact or send limits. | Contacts. Every paid plan says “Pricing based on number of contacts.” | ↗ apps.shopify.com |
| Brevo PushOwl | 500 web push notifications per month. | Web push and email volume. Plus is $19/mo for 10k web push, and Power is $79/mo for 25k. | ↗ apps.shopify.com |
Shopify Messaging pricing & history → Shopify Messaging alternatives → Estimate your monthly cost → Klaviyo vs Shopify Messaging
Checked Oct 19, 2026 against the live listing. Vendors change plans, so confirm on the listing before you install.
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Updated Oct 19, 2026