COMPARISONS / OMNISEND VS MAILCHIMP

Omnisend vs Mailchimp

Published pricing side by side. We don't rank them; check which plan limits fit your store.

All email & SMS marketing apps →

Omnisend

Email, SMS and popups with automation.

PLANPRICE
FreeFree: 250 contacts, 500 emails/mo
StandardFrom $16/mo (up to 500 contacts), 6,000 emails/mo
ProFrom $59/mo (up to 2,500 contacts), unlimited emails; SMS from $0.007/msg
FREE PLAN

Email up to 250 people.

BILL GROWS WITH

Contacts. Standard starts at $16/mo for 500 contacts and Pro at $59/mo for 2,500, and both rise as your list grows.

Source: ↗ apps.shopify.com · checked Oct 19, 2026

No recorded price changes or shutdowns.

Omnisend pricing →   Alternatives →   Free plan limits →

Billed outside Shopify The listing says “External charges may be billed by Omnisend separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →

Mailchimp

Email, SMS, forms and automation; pricing based on contacts.

PLANPRICE
FreeFree
EssentialsFrom $13/mo; based on contacts
StandardFrom $20/mo; based on contacts
Top planFrom $350/mo; based on contacts
FREE PLAN

A Free plan is listed (email marketing, CRM, sign-up forms, landing pages), but the listing doesn't state its contact or send limits.

BILL GROWS WITH

Contacts. Every paid plan says “Pricing based on number of contacts.”

Source: ↗ apps.shopify.com · checked Oct 19, 2026

No recorded price changes or shutdowns.

Mailchimp pricing →   Alternatives →   Free plan limits →

Billed outside Shopify The listing says “External charges may be billed by Intuit Mailchimp separately from your Shopify invoice.” Uninstalling doesn't cancel those. How app billing works →

Updated Oct 19, 2026